Innovating Ice Cream
With Solar Power
The portable ice cream freezer hasn’t gotten greener with the times at all. We set out to change that.
Eating ice cream on a sunny day is a treat people around the world enjoy, but little has been done to help innovate the industry in terms of reducing the carbon footprint of a freezer. That is, until now.
As the world’s largest producer of ice cream, we have partnered with Barrows to launch the first ever commercially-viable solar powered ice cream freezer. Made entirely from recycled materials, the first red-and-white Good Humor freezer rolled into Central Park this summer to sell Popsicles, Good Humor and Mangum Ice Cream bars. Beyond New York, we have already purchased approximately 1.5 million freezers in total, and by 2015, we plan to purchase an additional 850,000 units - making the solar freezer the newest innovation in the Unilever Sustainable Living Plan (USLP).
Launched in 2010, the USLP set an ambitious goal to make doing good business more sustainable. We’re doing this by developing profitable (and environmentally friendly) solutions for the Unilever family of products, all while continuing to provide the high-quality goods people know and love.
The solar freezer fits the bill, significantly reducing greenhouse gas emissions and lowering overall energy consumption to less than 0.5 kilowatts per day -- the equivalent of about 3 hours of television. With the ability to run for 12 hours on a full charge, the freezers feature USB ports for employees to charge their smartphones using the solar power.
Even on a cloudy day, the freezers function just as well as they would on a sunny day, tapping into two alternative energy sources: a dual battery swap (charged elsewhere) or grid power.
Our goal is to cut our environmental impact in half by the year 2020, and solar freezers are one small step toward this big mission. Being “green” never tasted so good.