A bite of chocolate can be just the thing we need to help us unwind at the end of a long day. The World Cocoa foundation provided the estimates that around the world, 5 million to 6 million cocoa farmers and 40 million to 50 million people depend on cocoa for their livelihood.
Cocoa is a vital crop for millions of families and communities in developing countries. With help from dedicated organisations such as the Rainforest Alliance, cocoa farmers can build a sustainable, secure and happy future. What’s more, the support from Rainforest Alliance helps farmers grow and select some of the highest quality cocoa beans, ensuring exceptional quality chocolate.
With the Bean to Bite program, Magnum aims to make cocoa farming more sustainable. By the end of 2015, we want every Magnum sold in the world to be made with 100% cocoa from Rainforest Alliance CertifiedTM farms – that’s around 30,000 tonnes of certified cocoa a year. By establishing best practice cocoa farming techniques, we can help farmers raise yields, invest in better techniques and see their families and communities prosper, and ensure we source high quality cocoa beans for our Magnum chocolate.
The Bean to Bite program has already helped 20,000 cocoa farmers make a positive impact on their farming techniques and communities. Watch the video below to learn more about the Magnum and Rainforest Alliance collaboration.
Kwabena Sakyi from Kumasi, Ghana is 28 years old and lives with his wife and two young children. "Cocoa farming is in my blood," he tells us. Through the sustainability program training he has doubled his cocoa yield since 2010. "I've learnt both good environmental and business practices," he tells us, "and I now wake up excited to get to the farm because of the significant improvements and the difference I see each day."
Kwabena is optimistic about what his work means for his children. "I've recently opened my first savings account with a local bank. This money will enable me to take better care of my family and pay my children's school fees on time. I am now one giant step closer to fulfilling my dreams for myself and my family".