Caress® (recognized globally as Lux) is known for products that help users leave an unforgettable impression thanks to the confidence that comes from beautifully-scented, silky smooth skin.

Launched nearly 50 years ago, Caress’® heritage is rooted in fine fragrance with beauty bar-only formats until 1994.

Composed by the world’s premiere fragrance houses, the Caress® collection of body washes and beauty bars offers a wide variety of artfully-crafted formulas that blend rich lather and sophisticated fragrances.

New additions to the Caress® line:

The Caress® Forever Collection of Body Washes

Combining sensual floral notes, the Caress® Forever Collection is the world’s first body wash with Fragrance Touch Technology. The breakthrough formula of Caress® Fragrance Release Pearls™ delivers bursts of fragrance with every touch of skin for up to 12 hours. The Forever Collection includes four fragrances – Mystique Forever, Enchant Forever, Love Forever™ and Adore Forever – and is available for $3.99 (13.5 oz.) at food, drug and mass retailers nationwide.

Caress® Pure Embrace™ Body Wash & Beauty Bar

The luxurious lather of Caress® Pure Embrace™ is infused with white flower and almond oil extracts to deliver an exquisite bloom of fine fragrance. Available at food, drug and mass retailers nationwide for a suggested retail of $3.49 (12 oz. body wash), $3.99 (18 oz. body wash) and $2.67-$6.50 (beauty bar packs).

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